Our NBS Story
We’re Dan and Sally Robbie - a brother and sister duo on a mission to make better-for-you snacks genuinely delicious and easy to enjoy. Because let’s be honest… life’s too short for health food that tastes like cardboard.
Nourishing by Sally was born on the sunny Gold Coast back in 2014, from a simple but frustrating observation. While working in a health food store, Sally was constantly asked for healthy recipes - only to see customers leave with expensive ingredients and hours of prep ahead, just to make a single batch of energy balls.
There had to be a better way.
That idea sparked our very first product - convenient, ready-to-use energy ball mixes designed to take the effort out of healthy snacking. But as demand grew, so did our direction.
Using her background in baking and a natural eye for styling and photography, Sally began creating beautiful, ready-to-eat products and the response was immediate. Local cafés started reaching out, asking to stock them, and what began as a simple solution quickly evolved into something much bigger.
From there, the business grew organically, expanding our range, refining our processes, and focusing on what we do best: creating snacks that strike the perfect balance between indulgent and nourishing.
Today, our focus is clear. We specialise in high-quality protein balls designed specifically for cafés, retailers and distributors. With strong visual appeal, convenient formats and flavours people genuinely love, our products are made to perform in real retail environments.
As the business has grown, so has our ability to scale - allowing us to deliver consistently high-quality products while continuing to innovate and evolve our range.
At the heart of it all is family. It’s what built this business, and it’s what continues to drive it forward. We each bring our own strengths, trust each other completely, and genuinely love what we’re building together.
We’re incredibly grateful for the journey so far, and even more excited for what’s ahead.
Dan & Sally Robbie x
